Case Studies
AI-Driven Lottery Merchandising
Designed an AI-driven merchandising system with a flexible widget framework to personalize the lottery app home experience, improving game discovery for new users while streamlining repeat play for returning players.
White Label Lottery Platform
Redesigned a legacy web experience to match native app functionality, translating mobile-first patterns into scalable desktop workflows while building a flexible white-label platform for multiple lottery brands.
Selected Works
Scratch Lottery Landing Page
Bringing awareness to new states offering Scratch Ticket Lottery Games.
See the live site- Company:Jackpocket / DraftKings
- Role:Senior Product Designer
- Timeline:May 2025
- Platforms:Responsive Web
Lottery Partner Landing Page
Brandable landing page for business partners to utilize Free Ticket Promos
- Company:Jackpocket
- Role:Senior Product Designer
- Timeline:May 2024
- Platforms:Responsive Web
Lottery Pools
Pools increases players’ chances of winning - improving long-shot oddsby pooling entries and sharing the cost.
- Company:Jackpocket
- Role:Senior Product Designer
- Timeline:May 2024
- Platforms:Responsive Web
Sunny Mary Meadow Website
Responsive website for recurring flower deliveries.
See the live site- Company:Koi/Freelance
- Role:Senior Product Designer
- Timeline:April 2024
- Platforms:Responsive Web
Royal Crest Dairy Website
Milk delivery website allowing customers to schedule recurring dairy deliveries to their door.
See the live site- Company:DeliveryBizPro
- Role:Design Manager
- Timeline:August 2023
- Platforms:Responsive Web
About Me
Senior product designer with 20+ years experience designing complex digital products across mobile and web platforms.
Previously:
- DraftKings
- Jackpocket
- GetSwift
- DeliveryBiZPro
- Scheduling+
- LFP Broadcasting